
In the daily grind and under the extreme demands of first responder duties, it’s easy to lose sight of personal growth and physical health.
The long shifts, relentless pressure, and emotional toll start to stack up—leaving you exhausted, stressed, and running on fumes.
You think it’s just part of the job, but it doesn’t have to be. And you’re not alone.
What if you could:
Prevent burnout and overwhelm
Reconnect with your passion
Repair strained relationships
Lead your team with confidence
Build physical and mental resilience
Stick to changes for the long-term

SHIFT is a comprehensive Online Course, Coaching Program, and Community that combines mental and physical conditioning with expert coaching to help first responders break free from stress and overwhelm and build resilience, leadership, and performance skills—on and off the job.
Reconnect with your passion, take control of stress, and build both mental and physical resilience through SHIFT’s structured roadmap. With high-impact lessons on leadership, mindset, and peak performance, you’ll set clear, achievable goals to take your career, health, and leadership to the next level.
Each week, you’ll take real, actionable steps—whether it’s stress management, improving sleep, strengthening relationships, or mastering leadership skills. Through weekly action assignments, expert coaching, and accountability, you’ll achieve small wins that lead to big momentum and lasting change.
Transformation doesn’t happen alone. SHIFT connects you to a private, judgment-free community of first responders facing and overcoming the same challenges. With ongoing masterclass sessions, coaching office hours, and access to SHIFT’s resource library, you’ll stay motivated, on track, and ready to perform at your best—on and off the job.

Plan on 1–1.5 hours a week for the lessons and action steps, with options to go deeper if you want more. You’ll also spend 1.5 hours a week with your small group. Most people say it’s their favorite part of SHIFT and well worth the time. And SHIFT is built to give you time back: in Week 3 you’ll learn simple habits and time-management tools that help you take back control of your schedule.
Honestly, this is everyone’s favorite part. You’ll meet once a week with your coach and up to 8 other first responders, and we build the groups around your shift schedule. These are people who get it, and over 13 weeks they become a real community. A lot of our groups stay in touch long after the program ends.
Each week we go over that week’s content and check in on what everyone’s working on, so nobody falls off. Then someone takes the hot seat. They bring whatever’s holding them back, personal or professional, and the whole group goes to work on it with them. You walk away with a real plan and a team behind you. That accountability is what makes things stick.
We’re intentional about how we build every group. We look at your role, where you are in your career, and where you are in life, and we put people together who we know will benefit from each other. For example, battalion chiefs usually stay with other battalion chiefs or people who have been in leadership roles for a while, so everyone can be honest about what they’re carrying.
We get it, because we work shifts too. When you register, you’ll fill out a quick survey about your schedule, and we build your group around it as best we can. Your meeting day may rotate with your shift, but the time usually stays the same. You’ll get your full schedule for all 13 weeks up front, so you can plan ahead.
All groups meet online over Zoom, so you can join from home, the station, or wherever you are. That also means your group can include first responders from all over, which brings in a lot of great perspectives.
It happens. We ask that you make every effort to be at every session, but we understand when a call comes in or your schedule changes. Sessions are recorded and shared only with your group, so everything stays confidential. You can catch up on what you missed and still give feedback to whoever was in the hot seat. All the weekly content stays in your portal too, so you can work through it on your own time and jump right back in.
Matt Chan’s 12-week fitness plan runs alongside SHIFT. Matt is a firefighter, a Titan Games champion, and a 4x CrossFit Games top-10 finisher, and he built this plan for the demands of the job.
- 4 workouts a week, 30–45 minutes each. It fits around shift work and your days off.
- All in the app. Every workout is laid out for you, so you just open it and go.
- Video demos for every movement, so you know exactly what to do and how to do it.
- Basic equipment only. Train at home, at the station, or at your gym.
The plan follows current best practices for first responder strength and endurance training. It works whether you’ve been training for years or you’re building your strength back up. The goal isn’t weight loss. It’s to stay consistent, get stronger, and stay injury-free for a long, healthy career.
We start new groups about every 6 weeks. Once you sign up, you’ll get access to pre-coursework right away so you can jump in, and we’ll place you in the next group that starts. Sign up at mindsetreps360.com.
Yes. You can split your payment into monthly installments through Klarna at checkout. Many departments also cover the cost for their members, and we offer discounts for departments and organizations. If you’re in Colorado, you may qualify for funding through programs like Path4EMS or the Firefighter Trust. Reach out and we’ll help you figure out what you’re eligible for.
Yes. We know this works when you put in the reps. If you complete all the work and don’t feel it was worth it, you can go through SHIFT again with the next group, on us.
You’ll get a certificate when you finish, along with a list of every topic you covered, so you can add it to your training records. Check with your department on how they credit it.






A Step-by-Step Resilience Training Program
Follow a structured roadmap to reclaim your energy, manage stress, and level up in your career. Designed to fit into your unpredictable schedule with short, high-impact lessons built for shift workers. — $997 Value
Expert-Led Coaching Sessions & Special Presentations
13 weeks of content from licensed counselors, fire service leaders, fitness coaches, grief educators, relationship experts, and emotional intelligence specialists — all built specifically for first responders and their families. — $10,000 Value
Matt Chan's 12-Week Fitness Plan
Matt Chan is a 4x CrossFit Games Top 10 finisher, Titan Games Champion, and an active firefighter who has dedicated his career to building programs that keep first responders strong, healthy, and in the field longer. His 12-week functional fitness plan requires just 30-45 minutes, 4x per week — no fancy gym needed — and is designed specifically for the physical demands and recovery needs of first responders. — $50 Value
Weekly Action Assignments & Real Accountability
Put the coursework into action every single week — not just watch and forget. Whether it's practicing stress relief strategies, improving sleep, or strengthening leadership skills, every week moves you forward. — $497 Value
Hot Seat & Coaching Sessions
Weekly group coaching plus the rotating Hot Seat — where one member gets focused coaching on their toughest challenge while everyone learns. Real accountability, real breakthroughs. — $1,800 Value
Private First Responder Community
A judgment-free space with people who actually get it. No BS. Real accountability and connection with people living the same life as you. — $197 Value
SHIFT Resource
Library Workbooks, goal-setting templates, expert video training, and recommended books and podcasts — all organized and ready inside the portal the moment you log in. — $297 Value
Total Program Value: $13,838 Value
Fall cohort · Aug 24 — week before Thanksgiving
Built by first responders, for first responders. Every week earns the next.
Weeks 1–3 · Foundation — Most programs start with tactics. SHIFT starts with you. Before anything else, you need a clear picture of where you are, what you want, and how you actually operate under pressure.
Weeks 4–6 · Your world — Your body, your mindset, your relationships. These are the pillars that keep you standing when the job tries to knock you down. Each one gets its own expert.
Weeks 7–9 · The hard stuff — Stress, trauma, grief, substance use, emotional regulation, and sleep. Things every first responder is carrying but rarely talks about. This is where we go there.
Weeks 10–13 · Leadership — Leadership is intentionally last. You can't lead a crew, a family, or a department if you're running on empty. You've spent 9 weeks building that. Now we apply it.
Bonus sessions — Full standalone trainings from outside experts woven into the program timeline. These are included, not add-ons.
Everything in SHIFT — This isn't a video course you buy and forget. It's a fully supported program with coaching, community, and accountability built in from day one.
Printed Workbook & All Worksheets
Every worksheet from the program printed and bound so you can write, reflect, and track your progress by hand. — $97 Value
SHIFT T-Shirt
Just really good swag. The kind of shirt you actually reach for. — $35 Value
HRV Testing (Colorado Only)
Heart Rate Variability testing (before and after the program) to measure your body's stress response and recovery — a powerful baseline to track your progress through the program. — $150 Value
Nutrition & Fitness Assessment with Riley
A personal assessment with Riley McNamara so your nutrition and fitness plan is dialed in to your specific starting point and goals. — $197 Value
Individual Coaching Session
A one-on-one session with a SHIFT coach to get clear on your goals, your challenges, and exactly how to get the most out of SHIFT. — $250 Value
Individualized Assessment
A personalized review of where you are starting from so the program meets you exactly where you are. — $197 Value
Lifetime Access
Every future update, new module, and added resource — yours forever. As SHIFT grows, so does what you have access to. — $1,997 Value
Total Bonus Value: $2,925 Value
Total Combined Value: $16,763 Value
Your Price: $3,000
Early Access Pricing
Fall cohort · Aug 24 — week before Thanksgiving
Built by first responders, for first responders. Every week earns the next.
Weeks 1–3 · Foundation — Most programs start with tactics. SHIFT starts with you. Before anything else, you need a clear picture of where you are, what you want, and how you actually operate under pressure.
Weeks 4–6 · Your world — Your body, your mindset, your relationships. These are the pillars that keep you standing when the job tries to knock you down. Each one gets its own expert.
Weeks 7–9 · The hard stuff — Stress, trauma, grief, substance use, emotional regulation, and sleep. Things every first responder is carrying but rarely talks about. This is where we go there.
Weeks 10–13 · Leadership — Leadership is intentionally last. You can't lead a crew, a family, or a department if you're running on empty. You've spent 9 weeks building that. Now we apply it.
Bonus sessions — Full standalone trainings from outside experts woven into the program timeline. These are included, not add-ons.
Everything in SHIFT — This isn't a video course you buy and forget. It's a fully supported program with coaching, community, and accountability built in from day one.
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