Designed by First Responders for First Responders
In the daily grind and under the extreme demands of first responder duties, it’s easy to lose sight of personal growth and physical health.
The long shifts, relentless pressure, and emotional toll start to stack up—leaving you exhausted, stressed, and running on fumes.
You think it’s just part of the job, but it doesn’t have to be. And you’re not alone.
What if you could:
Prevent burnout and overwhelm
Reconnect with your passion
Repair strained relationships
Lead your team with confidence
Build physical and mental resilience
Stick to changes for the long-term
You have everything to gain - tools, techniques, and support that allow for the professional and personal life you desire.
🚨It's time to awake to new possibilities!🚨
Introducing SHIFT
SHIFT is a comprehensive Online Course, Coaching Program, and Community that combines mental and physical conditioning with expert coaching to help first responders break free from stress and overwhelm and build resilience, leadership, and performance skills—on and off the job.
The SHIFT Framework:
Three Steps to Transformation
💪 Step one:
Rebuild your Strength - Mind & Body
Reconnect with your passion, take control of stress, and build both mental and physical resilience through SHIFT’s structured roadmap. With high-impact lessons on leadership, mindset, and peak performance, you’ll set clear, achievable goals to take your career, health, and leadership to the next level.
🚀 Step two:
Implement & Elevate
Each week, you’ll take real, actionable steps—whether it’s stress management, improving sleep, strengthening relationships, or mastering leadership skills. Through weekly action assignments, expert coaching, and accountability, you’ll achieve small wins that lead to big momentum and lasting change.
✅ Step three:
Stay Supported & Keep Growing
Transformation doesn’t happen alone. SHIFT connects you to a private, judgment-free community of first responders facing and overcoming the same challenges. With ongoing masterclass sessions, coaching office hours, and access to SHIFT’s resource library, you’ll stay motivated, on track, and ready to perform at your best—on and off the job.
Your SHIFT starts now!
Claim Early Access!
Best price, exclusive bonuses & inside info before doors open. Zero obligation.
If you are interested or have any questions, fill out the form below and Mindset Reps will reach out to you.
Discounts for Organizations Available.
Your Expert Teachers
Taylor Montey
Firefighter, Licensed Counselor, Resilience and Performance Coach
Matt Chan
Fitness Programming
Chief Mike West
Tactical Leadership & Work-Life Balance Expert
Dr. Jennifer Keitt & Morgan Holmes:
The Keitt Institute
Emotional Intelligence & Relationship Experts
Cherie Chan
Relationships
Chief Randy Mirowski
Leadership & Performance Mentor
What’s Included in SHIFT?
Everything you need to build resilience, lead better, and actually stick with it.
A Step-by-Step Resilience Training Program
Follow a structured roadmap to reclaim your energy, manage stress, and level up in your career. Designed to fit into your unpredictable schedule with short, high-impact lessons built for shift workers. — $997 Value
Expert-Led Coaching Sessions & Special Presentations
13 weeks of content from licensed counselors, fire service leaders, fitness coaches, grief educators, relationship experts, and emotional intelligence specialists — all built specifically for first responders and their families. — $1,497 Value
Matt Chan's 12-Week Fitness Plan
Matt Chan is a 4x CrossFit Games Top 10 finisher, Titan Games Champion, and an active firefighter who has dedicated his career to building programs that keep first responders strong, healthy, and in the field longer. His 12-week functional fitness plan requires just 30-45 minutes, 4x per week — no fancy gym needed — and is designed specifically for the physical demands and recovery needs of first responders. — $50 Value
Weekly Action Assignments & Real Accountability
Put the coursework into action every single week — not just watch and forget. Whether it's practicing stress relief strategies, improving sleep, or strengthening leadership skills, every week moves you forward. — $297 Value
Hot Seat & Coaching Sessions
Weekly group coaching plus the rotating Hot Seat — where one member gets focused coaching on their toughest challenge while everyone learns. Real accountability, real breakthroughs. — $497 Value
Private First Responder Community
A judgment-free space with people who actually get it. No BS. Real accountability and connection with people living the same life as you. — $197 Value
SHIFT Resource
Library Workbooks, goal-setting templates, expert video training, and recommended books and podcasts — all organized and ready inside the portal the moment you log in. — $197 Value
Total Program Value: $3,732 Value
Fall cohort · Aug 24 — week before Thanksgiving
The Full 13-Week SHIFT Journey
Built by first responders, for first responders. Every week earns the next.
Weeks 1–3 · Foundation — Most programs start with tactics. SHIFT starts with you. Before anything else, you need a clear picture of where you are, what you want, and how you actually operate under pressure.
- How to navigate the SHIFT platform
- Why balance is the foundation of performance
- Sign up for Matt Chan's 12-week fitness program
- Explore your passion and what drives you
- Set your main goal with a concrete plan
- Identify why past goals failed — and fix that
- Face the fears that have been holding you back
- The 4 keys to changing behavior most people never learn
- Take back control of your time
- How consistent small actions transform your identity
Weeks 4–6 · Your world — Your body, your mindset, your relationships. These are the pillars that keep you standing when the job tries to knock you down. Each one gets its own expert.
- How fitness directly impacts stress and mental resilience
- Simple nutrition habits that actually stick
- Building consistency that fits your real life
- Live Q&A with Riley (recorded)
- Understand how you naturally react under stress
- Build a circle of control that protects your energy
- Values and affirmations as anchors in chaos
- Personality insights that reveal your blind spots
- The unique challenges fire service relationships face
- How to rebuild connection when the job pulls you apart
- Why apologies and forgiveness are non-negotiable for trust
- Vision boarding as a couples tool — and for yourself
Weeks 7–9 · The hard stuff — Stress, trauma, grief, substance use, emotional regulation, and sleep. Things every first responder is carrying but rarely talks about. This is where we go there.
- Allostatic load — how stress stacks up in the body
- What to do after a tough call to protect your wellbeing
- Grief — how it impacts the brain, body, relationships, and identity
- Understanding and navigating substance use in first responders
★ Jeanette Jennings, LPC, ADDC — Substance Use
- The CBT triangle: thoughts → feelings → actions
- Simple daily check-ins to build self-awareness
- How emotional patterns show up under pressure
- Tools to respond instead of react in high-stakes moments
- How your circadian rhythm and sleep drive actually work
- Using naps as a shift worker's secret weapon
- Light exposure, caffeine timing, and your "sleep cave"
- Supplements that help — and ones that hurt
Weeks 10–13 · Leadership — Leadership is intentionally last. You can't lead a crew, a family, or a department if you're running on empty. You've spent 9 weeks building that. Now we apply it.
- What leadership looks like today — and why it's harder than ever
- Leadership burnout and the challenges leaders face quietly
- Why trust is the most important currency in leadership
- The Leadership Triangle: character, competence, vision
- What kind of leaders people actually want to follow
- Maxwell's Five Levels of Leadership
- How to adjust your style for what the moment needs
- Do your people trust you, want to follow, feel supported?
- What kind of leader do people actually experience from you?
- How to lead with intention instead of just reacting
- Navigating your crucible moment — what it made you
- Leadership shows up in the small things, every day
- Side-by-side reflection with your original self-assessment
- 90-day intention setting
- What habits do you keep? What still needs adjusting?
- Continued access to community, content, and future updates
Bonus sessions — Full standalone trainings from outside experts woven into the program timeline. These are included, not add-ons.
Everything in SHIFT — This isn't a video course you buy and forget. It's a fully supported program with coaching, community, and accountability built in from day one.
🔒 Early Access Members Also Get:
Early access members only — these bonuses are not available after enrollment opens.
Printed Workbook & All Worksheets
Every worksheet from the program printed and bound so you can write, reflect, and track your progress by hand. — $47 Value
SHIFT T-Shirt
Just really good swag. The kind of shirt you actually reach for. — $35 Value
HRV Testing (Colorado Only)
Heart Rate Variability testing (before and after the program) to measure your body's stress response and recovery — a powerful baseline to track your progress through the program. — $150 Value
Nutrition & Fitness Assessment with Riley
A personal assessment with Riley McNamara so your nutrition and fitness plan is dialed in to your specific starting point and goals. — $197 Value
Individual Coaching Session
A one-on-one session with a SHIFT coach to get clear on your goals, your challenges, and exactly how to get the most out of SHIFT. — $250 Value
Individualized Assessment
A personalized review of where you are starting from so the program meets you exactly where you are. — $197 Value
Lifetime Access
Every future update, new module, and added resource — yours forever. As SHIFT grows, so does what you have access to. — $497 Value
Total Bonus Value: $1,373 Value
Total Combined Value: $5,105 Value
Value: $3,000
Early Access Pricing
Claim early access to reveal your exclusive price and receive your personal discount code.
Price increases every two weeks as enrollment fills. Early access members lock in the lowest price — guaranteed.
Fall cohort · Aug 24 — week before Thanksgiving
The Full 13-Week SHIFT Journey
Built by first responders, for first responders. Every week earns the next.
Weeks 1–3 · Foundation — Most programs start with tactics. SHIFT starts with you. Before anything else, you need a clear picture of where you are, what you want, and how you actually operate under pressure.
- How to navigate the SHIFT platform
- Why balance is the foundation of performance
- Sign up for Matt Chan's 12-week fitness program
- Explore your passion and what drives you
- Set your main goal with a concrete plan
- Identify why past goals failed — and fix that
- Face the fears that have been holding you back
- The 4 keys to changing behavior most people never learn
- Take back control of your time
- How consistent small actions transform your identity
Weeks 4–6 · Your world — Your body, your mindset, your relationships. These are the pillars that keep you standing when the job tries to knock you down. Each one gets its own expert.
- How fitness directly impacts stress and mental resilience
- Simple nutrition habits that actually stick
- Building consistency that fits your real life
- Live Q&A with Riley (recorded)
- Understand how you naturally react under stress
- Build a circle of control that protects your energy
- Values and affirmations as anchors in chaos
- Personality insights that reveal your blind spots
- The unique challenges fire service relationships face
- How to rebuild connection when the job pulls you apart
- Why apologies and forgiveness are non-negotiable for trust
- Vision boarding as a couples tool — and for yourself
Weeks 7–9 · The hard stuff — Stress, trauma, grief, substance use, emotional regulation, and sleep. Things every first responder is carrying but rarely talks about. This is where we go there.
- Allostatic load — how stress stacks up in the body
- What to do after a tough call to protect your wellbeing
- Grief — how it impacts the brain, body, relationships, and identity
- Understanding and navigating substance use in first responders
★ Jeanette Jennings, LPC, ADDC — Substance Use
- The CBT triangle: thoughts → feelings → actions
- Simple daily check-ins to build self-awareness
- How emotional patterns show up under pressure
- Tools to respond instead of react in high-stakes moments
- How your circadian rhythm and sleep drive actually work
- Using naps as a shift worker's secret weapon
- Light exposure, caffeine timing, and your "sleep cave"
- Supplements that help — and ones that hurt
Weeks 10–13 · Leadership — Leadership is intentionally last. You can't lead a crew, a family, or a department if you're running on empty. You've spent 9 weeks building that. Now we apply it.
- What leadership looks like today — and why it's harder than ever
- Leadership burnout and the challenges leaders face quietly
- Why trust is the most important currency in leadership
- The Leadership Triangle: character, competence, vision
- What kind of leaders people actually want to follow
- Maxwell's Five Levels of Leadership
- How to adjust your style for what the moment needs
- Do your people trust you, want to follow, feel supported?
- What kind of leader do people actually experience from you?
- How to lead with intention instead of just reacting
- Navigating your crucible moment — what it made you
- Leadership shows up in the small things, every day
- Side-by-side reflection with your original self-assessment
- 90-day intention setting
- What habits do you keep? What still needs adjusting?
- Continued access to community, content, and future updates
Bonus sessions — Full standalone trainings from outside experts woven into the program timeline. These are included, not add-ons.
Everything in SHIFT — This isn't a video course you buy and forget. It's a fully supported program with coaching, community, and accountability built in from day one.
What do past participants say about the SHIFT program?
"Mindset Reps has saved my life more than once. My group has become a second family who understands on an intimate level the struggles first responders face each week at work and home. We bond through sweat and tears. We lift each other up, and no one gets left behind. If you’re struggling, know there is a place to go to learn about managing your mental health while forging lifelong relationships.”
- Program Participant
“As a participant, I appreciated the high-quality material and the self-paced nature of the coursework within SHIFT. This program’s content covers a wide range of topics andserves as a great foundation for those seeking a deeper understanding of self and toolsfor development.
The group meetings bring accountability and perspective. My group,
lead by Taylor, was open, real, and full of good counsel. Like all things, you get out of it what you put into it, so show-up authentically, do the work, and reap the benefits.
SHIFT is a potent alternative to other one-dimensional
programs as it addresses and provides actionable intelligence on the many facets of one’s experience (physical, relational, financial, spiritual, etc.). I highly recommend it.”
-Steve
Special Sessions
Bonus expert sessions woven throughout the program covering emotional resilience, relationships, and leadership and more.
Ready to Start your SHIFT?
Join our next group and take control of your future.
Discounts for Organizations Available.
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