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SHIFT

Building Resilience, Strengthening Leaders, Transforming Lives

Designed by First Responders for First Responders

In the daily grind and under the extreme demands of first responder duties, it’s easy to lose sight of personal growth and physical health.

The long shifts, relentless pressure, and emotional toll start to stack up—leaving you exhausted, stressed, and running on fumes.

You think it’s just part of the job, but it doesn’t have to be. And you’re not alone.

What if you could:

  • Prevent burnout and overwhelm

  • Reconnect with your passion

  • Repair strained relationships

  • Lead your team with confidence

  • Build physical and mental resilience

  • Stick to changes for the long-term

You have everything to gain - tools, techniques, and support that allow for the professional and personal life you desire.

🚨It's time to awake to new possibilities!🚨

Introducing SHIFT

SHIFT is a comprehensive Online Course, Coaching Program, and Community that combines mental and physical conditioning with expert coaching to help first responders break free from stress and overwhelm and build resilience, leadership, and performance skills—on and off the job.

The SHIFT Framework:

Three Steps to Transformation

💪 Step one:

Rebuild your Strength - Mind & Body

Reconnect with your passion, take control of stress, and build both mental and physical resilience through SHIFT’s structured roadmap. With high-impact lessons on leadership, mindset, and peak performance, you’ll set clear, achievable goals to take your career, health, and leadership to the next level.

🚀 Step two:

Implement & Elevate

Each week, you’ll take real, actionable steps—whether it’s stress management, improving sleep, strengthening relationships, or mastering leadership skills. Through weekly action assignments, expert coaching, and accountability, you’ll achieve small wins that lead to big momentum and lasting change.

✅ Step three:

Stay Supported & Keep Growing

Transformation doesn’t happen alone. SHIFT connects you to a private, judgment-free community of first responders facing and overcoming the same challenges. With ongoing masterclass sessions, coaching office hours, and access to SHIFT’s resource library, you’ll stay motivated, on track, and ready to perform at your best—on and off the job.

Your SHIFT starts now!

Claim Early Access!

Best price, exclusive bonuses & inside info before doors open. Zero obligation.

If you are interested or have any questions, fill out the form below and Mindset Reps will reach out to you. 

Discounts for Organizations Available.

FAQ:

How much time will this take each week?

Plan on 1–1.5 hours a week for the lessons and action steps, with options to go deeper if you want more. You’ll also spend 1.5 hours a week with your small group. Most people say it’s their favorite part of SHIFT and well worth the time. And SHIFT is built to give you time back: in Week 3 you’ll learn simple habits and time-management tools that help you take back control of your schedule.

What can I expect from my small group?

Honestly, this is everyone’s favorite part. You’ll meet once a week with your coach and up to 8 other first responders, and we build the groups around your shift schedule. These are people who get it, and over 13 weeks they become a real community. A lot of our groups stay in touch long after the program ends.

Each week we go over that week’s content and check in on what everyone’s working on, so nobody falls off. Then someone takes the hot seat. They bring whatever’s holding them back, personal or professional, and the whole group goes to work on it with them. You walk away with a real plan and a team behind you. That accountability is what makes things stick.

How do you decide who’s in my group?

We’re intentional about how we build every group. We look at your role, where you are in your career, and where you are in life, and we put people together who we know will benefit from each other. For example, battalion chiefs usually stay with other battalion chiefs or people who have been in leadership roles for a while, so everyone can be honest about what they’re carrying.

I work shifts and my schedule rotates. How do you handle meeting times?

We get it, because we work shifts too. When you register, you’ll fill out a quick survey about your schedule, and we build your group around it as best we can. Your meeting day may rotate with your shift, but the time usually stays the same. You’ll get your full schedule for all 13 weeks up front, so you can plan ahead.

Are the groups in person or online?

All groups meet online over Zoom, so you can join from home, the station, or wherever you are. That also means your group can include first responders from all over, which brings in a lot of great perspectives.

What if I miss a session?

It happens. We ask that you make every effort to be at every session, but we understand when a call comes in or your schedule changes. Sessions are recorded and shared only with your group, so everything stays confidential. You can catch up on what you missed and still give feedback to whoever was in the hot seat. All the weekly content stays in your portal too, so you can work through it on your own time and jump right back in.

Tell me about the fitness program.

Matt Chan’s 12-week fitness plan runs alongside SHIFT. Matt is a firefighter, a Titan Games champion, and a 4x CrossFit Games top-10 finisher, and he built this plan for the demands of the job.

- 4 workouts a week, 30–45 minutes each. It fits around shift work and your days off.

- All in the app. Every workout is laid out for you, so you just open it and go.

- Video demos for every movement, so you know exactly what to do and how to do it.

- Basic equipment only. Train at home, at the station, or at your gym.

The plan follows current best practices for first responder strength and endurance training. It works whether you’ve been training for years or you’re building your strength back up. The goal isn’t weight loss. It’s to stay consistent, get stronger, and stay injury-free for a long, healthy career.

When does the next group start, and how do I sign up?

We start new groups about every 6 weeks. Once you sign up, you’ll get access to pre-coursework right away so you can jump in, and we’ll place you in the next group that starts. Sign up at mindsetreps360.com.

Do you offer payment plans or financial assistance?

Yes. You can split your payment into monthly installments through Klarna at checkout. Many departments also cover the cost for their members, and we offer discounts for departments and organizations. If you’re in Colorado, you may qualify for funding through programs like Path4EMS or the Firefighter Trust. Reach out and we’ll help you figure out what you’re eligible for.

Is there a guarantee?

Yes. We know this works when you put in the reps. If you complete all the work and don’t feel it was worth it, you can go through SHIFT again with the next group, on us.

Does SHIFT count toward training hours?

You’ll get a certificate when you finish, along with a list of every topic you covered, so you can add it to your training records. Check with your department on how they credit it.

Your Expert Teachers

Taylor Montey
Firefighter, Licensed Counselor, Resilience and Performance Coach

Taylor Montey Firefighter, Licensed Counselor, Resilience and Performance Coach

Matt Chan
Fitness Programming

Matt Chan Titan Games Champion, Firefighter, Fitness & Performance Coach

Chief Mike West
Tactical Leadership & Work-Life Balance Expert

Chief Mike West Tactical Leadership & Work-Life Balance Expert

Dr. Jennifer Keitt & Morgan Holmes:

The Keitt Institute
Emotional Intelligence & Relationship Experts

Dr. Jennifer Keitt & Morgan Holmes:  The Keitt Institute Emotional Intelligence & Relationship Experts

Cherie Chan
Relationships

Cherie Chan Nutrition, Relationship and Wellness Expert

Chief Randy Mirowski
Leadership & Performance Mentor

Fire Chief Randy Mirowski, leadership and performance mentor

What’s Included in SHIFT?

Everything you need to build resilience, lead better, and actually stick with it.

A Step-by-Step Resilience Training Program

  • Follow a structured roadmap to reclaim your energy, manage stress, and level up in your career. Designed to fit into your unpredictable schedule with short, high-impact lessons built for shift workers. — $997 Value

Expert-Led Coaching Sessions & Special Presentations

  • 13 weeks of content from licensed counselors, fire service leaders, fitness coaches, grief educators, relationship experts, and emotional intelligence specialists — all built specifically for first responders and their families. — $10,000 Value

Matt Chan's 12-Week Fitness Plan

  • Matt Chan is a 4x CrossFit Games Top 10 finisher, Titan Games Champion, and an active firefighter who has dedicated his career to building programs that keep first responders strong, healthy, and in the field longer. His 12-week functional fitness plan requires just 30-45 minutes, 4x per week — no fancy gym needed — and is designed specifically for the physical demands and recovery needs of first responders. — $50 Value

Weekly Action Assignments & Real Accountability

  • Put the coursework into action every single week — not just watch and forget. Whether it's practicing stress relief strategies, improving sleep, or strengthening leadership skills, every week moves you forward. — $497 Value

Hot Seat & Coaching Sessions

  • Weekly group coaching plus the rotating Hot Seat — where one member gets focused coaching on their toughest challenge while everyone learns. Real accountability, real breakthroughs. — $1,800 Value

Private First Responder Community

  • A judgment-free space with people who actually get it. No BS. Real accountability and connection with people living the same life as you. — $197 Value

SHIFT Resource

  • Library Workbooks, goal-setting templates, expert video training, and recommended books and podcasts — all organized and ready inside the portal the moment you log in. — $297 Value

Total Program Value: $13,838 Value

🔒 Early Access Members Also Get:

Early access members only — these bonuses are not available after enrollment opens.

Printed Workbook & All Worksheets

  • Every worksheet from the program printed and bound so you can write, reflect, and track your progress by hand. — $97 Value

SHIFT T-Shirt

  • Just really good swag. The kind of shirt you actually reach for. — $35 Value

HRV Testing (Colorado Only)

  • Heart Rate Variability testing (before and after the program) to measure your body's stress response and recovery — a powerful baseline to track your progress through the program. — $150 Value

Nutrition & Fitness Assessment with Riley

  • A personal assessment with Riley McNamara so your nutrition and fitness plan is dialed in to your specific starting point and goals. — $197 Value

Individual Coaching Session

  • A one-on-one session with a SHIFT coach to get clear on your goals, your challenges, and exactly how to get the most out of SHIFT. — $250 Value

Individualized Assessment

  • A personalized review of where you are starting from so the program meets you exactly where you are. — $197 Value

Lifetime Access

  • Every future update, new module, and added resource — yours forever. As SHIFT grows, so does what you have access to. — $1,997 Value

Total Bonus Value: $2,925 Value

Total Combined Value: $16,763 Value

Your Price: $3,000

Early Access Pricing

Claim early access to reveal your exclusive price and receive your personal discount code.

Price increases every two weeks as enrollment fills. Early access members lock in the lowest price — guaranteed.

What do past participants say about the SHIFT program?

Special Sessions

Bonus expert sessions woven throughout the program covering emotional resilience, relationships, and leadership and more.

Ready to Start your SHIFT?

Join our next group and take control of your future.
 Discounts for Organizations Available.

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