SHIFT

Building Resilience, Strengthening Leaders, Transforming Lives

Designed by First Responders for First Responders

SHIFT equips first responders, military personnel, EMS, dispatchers, and healthcare workers to take control of their lives, master stress, build resilience, strengthen relationships, and step into their full potential—both personally and professionally.

In the daily grind and under the extreme demands of first responder duties, it’s easy to lose sight of personal growth and physical health.

The long shifts, relentless pressure, and emotional toll start to stack up—leaving you exhausted, stressed, and running on fumes.

You think it’s just part of the job, but it doesn’t have to be. And you’re not alone.

Don’t let routine numb you into a state of unfulfilled potential.

🚨It’s time to wake up!🚨

What if you could

  • Prevent burnout and overwhelm

  • Reconnect with your passion

  • Repair strained relationships

  • Lead your team with confidence

  • Build physical and mental resilience

  • Stick to changes for the long-term

Introducing SHIFT

SHIFT is a comprehensive Online Course, Coaching Program, and Community that combines mental and physical conditioning with expert coaching to help first responders break free from stress and overwhelm and build resilience, leadership, and performance skills—on and off the job.

Who is SHIFT for?

SHIFT is for first responders, military personnel, EMS, dispatchers, and healthcare workers who are ready to take control of their time and life.

Whether you're trying to break free from burnout or prevent it, improve work-life balance, strengthen communication and relationships, or become a more effective leader, SHIFT provides the education, tools, structure, and support you need—not just to get by, but to lead yourself and your team with confidence.

For those ready to step up, build lasting strength, and take their career and life to the next level—SHIFT is your path forward.

The SHIFT Framework:

Three Steps to Transformation

💪Step one:

Rebuild your Strength - Mind & Body

Reconnect with your passion, take control of stress, and build both mental and physical resilience through SHIFT’s structured roadmap. With high-impact lessons on leadership, mindset, and peak performance, you’ll set clear, achievable goals to take your career, health, and leadership to the next level.

🚀Step two:

Implement & Elevate

Each week, you’ll take real, actionable steps—whether it’s stress management, improving sleep, strengthening relationships, or mastering leadership skills. Through weekly action assignments, expert coaching, and accountability, you’ll achieve small wins that lead to big momentum and lasting change.

✅Step three:

Stay Supported & Keep Growing

Transformation doesn’t happen alone. SHIFT connects you to a private, judgment-free community of first responders facing and overcoming the same challenges. With ongoing masterclass sessions, coaching office hours, and access to SHIFT’s resource library, you’ll stay motivated, on track, and ready to perform at your best—on and off the job.

Your SHIFT starts now.

Let’s get to work!

Join the waitlist for our pilot group now and take control of your future.  

Discounts for Organizations Available.

What’s Included in SHIFT?

  • A Step-by-Step Resilience Training Program
    Get a structured roadmap to reclaim your energy, manage stress, and level up in your career. Designed to fit into your unpredictable schedule, this program delivers small, high-impact lessons on leadership, mindset, and peak performance.

  • 12-Week Comprehensive First Responder Fitness Plan
    Train like an elite firefighter with Matt Chan (Titan Games Champion, 4x CrossFit Games Top 10, Firefighter). His functional fitness plan is built specifically for first responders—boosting strength, endurance, and recovery to help you stay sharp and injury-free.

  • Weekly Action Assignments & Real Accountability
    This isn’t passive learning. Every week, you’ll take action—whether it’s implementing stress relief strategies, improving sleep, or strengthening leadership skills. No more “I’ll work on that later.” SHIFT keeps you moving forward.

  • Hot Seat & Coaching Sessions (Mastermind Only)

    Each week, one member steps into the HOT SEAT to tackle their biggest barriers and toughest challenges alongside fellow first responders and a coach. With group support, expert guidance, and real accountability, you’ll gain clarity and actionable strategies to move forward. The Hot Seat rotates weekly, ensuring everyone gets a chance to receive focused coaching while also learning from others’ experiences.

  • Coaching Office Hours
    A dedicated time to connect with SHIFT coaches, ask questions, and brainstorm ideas as you progress through the course. Whether you need clarity on an assignment, guidance on overcoming obstacles, or real-time feedback to stay on track, these sessions ensure you have the support needed to conquer challenges and keep moving forward.

  • A Private Online Community of First Responders
    A space where you can learn, grow, and be supported by people who actually get it. No judgment. No BS. Just real accountability and transformation.

  • The SHIFT Resource Library
    Including workbooks, goal-setting templates, expert-led video training, and recommended books & podcasts to keep your progress on track

Your Expert Teachers

Taylor Montey
Firefighter, Licensed Counselor, Resilience and Performance Coach

Taylor Montey Firefighter, Licensed Counselor, Resilience and Performance Coach

Matt Chan
Fitness Programming

Matt Chan Titan Games Champion, Firefighter, Fitness & Performance Coach

Chief Mike West
Tactical Leadership & Work-Life Balance Expert

Chief Mike West Tactical Leadership & Work-Life Balance Expert

Dr. Jennifer Keitt & Morgan Holmes:

The Keitt Institute
Emotional Intelligence & Relationship Experts

Dr. Jennifer Keitt & Morgan Holmes: The Keitt Institute Emotional Intelligence & Relationship Experts

Cherie Chan
Relationships

Cherie Chan Nutrition, Relationship and Wellness Expert

Chief Randy Mirowski
Leadership & Performance Mentor

Fire Chief Randy Mirowski, leadership and performance mentor

Special Sessions:

  • 🆘 E.R. Help! ™: Empowering First Responders to Lead with Emotional Resilience

    Firefighters and first responders face one of the most stressful professions globally, with nearly 50% at risk of burnout. Enter E.R. Help! ™ Emotional Regulation in Everyday Life led by Dr. Jennifer Keitt & The Keitt Institute, experts in emotional development. This training empowers participants to navigate high-pressure situations while protecting their mental well-being and enhancing their leadership effectiveness by equipping first responders with essential tools for mastering emotional regulation.

  • 🔥 Love in the Emergency Services: A Workshop for First Responders & Their Partners

    First responder relationships aren’t like everyone else’s. The job changes everything—your time, your energy, your priorities. And yet, no one prepares us for how to navigate these challenges before we’re already deep in them. This workshop isn’t about relationship advice. It’s real conversations—about what it actually takes to make relationships work in the emergency services. Get ready, it’s messy.

  • Trustworthy Leadership

    Led by Chief Randy Mirowski—Fire Chief of the Year and creator of The Leadership Journey—this powerful class helpsfirst responders lead with clarity, competence, and character in today’s high-stakes environment. You’ll explore the roots of leadership, why burnout is so common, and how to lead in a way people trust and follow. With proven frameworks like Maxwell’s Five Levels and Situational Leadership, you’ll walk away with real tools to lead with purpose and resilience

  • 🌟More coming soon!

The Cost of Not Acting: Why First Responders & Organizations Need SHIFT


🚨 Burnout & Turnover Costs

Replacing a single first responder costs between $50,000–$100,000 due to recruitment, training, and lost productivity. (Source: Journal of Occupational Health Psychology)

⚠️ Mental Health & Emotional Fatigue

85% of first responders experience symptoms of mental health conditions like anxiety and PTSD but hesitate to seek help. (Source: SAMHSA)

🛑 Physical Health Decline & Injury Costs

Cardiovascular disease is the leading cause of on-duty death for firefighters, linked to chronic stress and poor recovery. (Source: National Fire Protection Association)

💰 Operational & Financial Losses

Stress-related illnesses cost organizations $13,000–$15,000 per employee annually in healthcare expenses and workers' compensation claims. (Source: National Institute for Occupational Safety & Health)

🏆 Why SHIFT is the Solution

  • Prevents burnout and enhances resilience through structured training, expert coaching, and a fitness plan tailored for first responders.

  • Reduces absenteeism and turnover by building a workforce that is mentally, emotionally, and physically stronger.

  • Equips first responders with real-world tools for stress management, leadership growth, and career longevity.

Ready to Start your SHIFT?

Join the waitlist for our pilot group now and take control of your future.
 Discounts for Organizations Available.

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